Al-Amar BG, our recent business line of perfumery oils, fragrances and accessories for the home were developed as part of the family business due to several unique factors. The whole family are devoted fans of fine fragrances, and thanks to many trips to the countries of the Middle East we were all enchanted by the perfume oils that are part of everyday life there. Destiny met me with an International arbitration consultant Ahmed Hamed, who made the commitment to import the products of his native Egypt, the cradle of perfumery science. This was the beginning of Al Amar – a brand that carries the mystery of the East and the sophisticated taste of Europe.

The interior of our stores is designed to bring a sense of coziness, exotic and luxury.

The perfume oils, which you will discover in the Al-Amar store, are direct imports from Egypt and countries from the Middle East. The high viscosity of the perfume essences allows them to be effectively long-lasting while maintaining their rich aroma. Aromatic oil is multifunctional in use. Besides for personal use, it is also used in room aroma equipment. Thanks to its purity and concentration, the perfume oil essence leaves a lasting aroma that has the unique property of eliminating all other stubborn odors and reminding of itself for more than 10 hours.

Al Amar is an official distributor of the famous perfumery brand Swiss Arabian.